Top Pharma Franchise Company in India
One of the first things to do while starting a new pharma franchise business is to look for an ideal company. If you make a wrong choice, then you will run the risk of loss in your business even after your extreme effort.
Most of the companies offering pharma franchise in India operate on the basis of P2P license and their products are manufactured by various other manufacturers. This can cause a lot of troubles, like:
Problems with availability
One of the biggest problems in PCD sort of marketing and distribution is the want of stock. Those companies that rely on others for product manufacturing cannot wield control on the planning of factory batches. As a result, products may go out of stock for a long time. If a product is not in stock for as long as four month then this may incur loss in business. Further, doctors change brand because of high competition and do not recommend again as they lose trust in the brand. This is quite common with those companies that depend on other manufacturers for production.
Problems with quality
If a pharma company hires an outside manufacturer to produce its stock, chances are that there will be a dip in the quality of products. As each company has its own standard of quality, it becomes quite difficult to match up to that standard. Even if most of the products are of high quality, a few other products with poor quality can mar the whole thing and lead to the loss of trust in doctors for the company. As a result, the whole market can collapse.
Doctors’ trust
Doctors may lose trust in companies that have a different unit of manufacturing and marketing. They can be more secure to recommend the products if the company has its own manufacturing unit. If a doctor stops writing a brand, it means they have stopped supporting the company completely. This is huge loss for the distributor, as they will not be able to go to that doctor’s cabin again and lose their immediate business.
So it is always good to choose the top pharma franchise company in India that has its own manufacturing unit or chemists for handling their products in companies from where the products are being outsourced. This will help keep a check on availability, quality, doctors’ trust and long term benefits.
